The THINK! Motorcycle Academy

The THINK! Motorcycle Academy encourages motorcyclists to talk and learn about improving their riding skills, wearing the correct protective gear and getting further training. It’s part of the Government’s road safety campaign, THINK! And, since 2004, the THINK! Motorcycle Academy has sponsored and supported the Bennetts Superbike Championship (BSB).
As an official sponsor of BSB, our trailer is at every round of the championship, open on both Qualifying and Race day. It’s a real hands-on experience - with a riding simulator to test your reactions and skills, live footage on giant screens, regular interviews with BSB stars, plus loads of competitions, giveaways, and expert advice available throughout both days. The trailer is a fun, entertaining and practical way to learn more about staying safe on the road.
Come meet a legend
John Reynolds, three-times British Superbikes champion, is the official THINK! Motorcycle Academy Ambassador. John regularly visits the trailer at every round of the championship to share his experiences of racing, and his tips on safer road riding.
Over the years we’ve developed good working relationships with key training and safety organisations, including the MCIA, BikeSafe, LARSOA, BMF, MAG, DSA. To bring you the most up-to-date news and information on safety equipment, we’ve also partnered with leading manufacturers such as Arai and Metzeler. And, to get you up close and personal with BSB stars, we’re supported by the bike manufacturers and their teams - with riders signing autographs and talking to fans at our trailer during the BSB rounds.
So... follow the racing, experience the Academy, enjoy your riding, and keep safe!
